The project is rooted in Europe’s long history of conserving its rich heritage and landscape assets in town and country. Throughout the 20th century, great progress was made in creating structures and promulgating principles to guide heritage and landscape conservation, but as the 21st century proceeds, society is challenged by new far-reaching changes. These include various forms of migration, greater digital connection, environmental degradation and climate change. Confronted with such a fast-changing context, heritage management needs new ideas, tools and training to ensure that interdisciplinary, research-based heritage, landscape management and spatial planning are positively integrated with business activity, with city and rural development, and with democratic participation in decision making that shapes the future landscape. This is HERILAND’s key challenge.